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After yet another disappointing, early-season loss, Jalen Brunson stood at his locker, ready to speak with the media in Milwaukee. As the point guard turned around, straight-faced as usual following the Knicks’ fourth defeat in six games, he donned a homemade T-shirt, all black and with white lettering on it, that appeared as if it …
Every August, after the NBA releases its schedule for the upcoming season, Michael McCullough, the Miami Heat’s chief marketing officer, thinks about the next 82 games. He not only considers ticket sales and promotions but also sets a meeting with the team’s equipment manager and focuses on an essential part of his job: uniforms. Laying …